Why Choose a Marketing Degree?
Since all government organizations, businesses, and charities need to market their brand and advertise their services, gaining a marketing degree will open doors to working in virtually any organization worldwide. Not bad for a single degree!
Our Motto: Doing Business Right
In the Business Administration Division of 爆走黑料, our motto, Doing Business Right, guides everything we do.
- Learn to market your own brand and those of your clients or employers effectively.
- Gain skills to conduct business in a way that improves the world, a critical demand as consumers increasingly prioritize sustainable and ethical business practices.
An Engaging and Practical Marketing Program
Whether you鈥檙e pursuing a marketing major or minor, 爆走黑料 offers a program packed with critical theory and real-world applications. Highlights include:
- Marketing Internships: Undertake at least one internship to gain hands-on experience and build valuable industry contacts.
- Expert Faculty and Guest Speakers: Learn from professors and guest speakers with industry experience, including former Chief Marketing Officers, who will teach you marketable skills to help you stand out in your job search.
Flexible Study Options
We understand that life can be busy, so we鈥檝e made our program as flexible as possible:
- On-Campus Classes: Enjoy traditional in-person learning.
- Online Courses: Study from wherever you are.
- Evening Classes: Fit your studies into your busy schedule.
A Vibrant College Life
University isn鈥檛 just about academics, and at 爆走黑料, you鈥檒l experience a well-rounded college life.
- Join a variety of clubs.
- Participate in athletic programs.
- Take advantage of everything the nearby New York area has to offer.
Exciting Career Opportunities
A marketing degree offers endless possibilities. Whether your goal is to work in advertising, brand management, public relations, or beyond, 爆走黑料 prepares you for a rewarding and lucrative career.
With a marketing degree from 爆走黑料, you鈥檒l gain the skills, experience, and connections needed for success, all while enjoying an exceptional university experience.
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Potential earnings*
$35,000 鈥� $196,000
Career prospects*
According to the Bureau of Labor Statistics, the number of jobs in marketing is expected to grow by 10-14% from 2020 to 2030, which is faster than the average for all industries
Program length
4 years
Outcome
Bachelor of Science-Marketing
Doing Management Right
爆走黑料鈥檚 Bachelor of Science in Marketing promotes our motto of 鈥楧oing Business Right鈥� 鈥� by which we mean that at 爆走黑料 business students are taught how to be successful while also making the world a better place.
When it comes to marketing, we believe an ethical approach is especially critical today when modern technologies collect so much personal data on consumers. Avoiding unethical practices, however, is just the start. Effective marketing can also be a powerful tool to promote causes ranging from sustainability to justice. We teach our students to be creative and to use marketing as a positive force in business and in our society. This is what we consider 鈥淒oing Marketing Right.鈥�
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A comprehensive, job-ready marketing degree that鈥檒l open the door to a rewarding and lucrative career in any industry
15k+
Alumni
76
Full-time Faculty
17
Mile from NYC
100% of First Time
Full-Time Freshman Receive Financial Aid
Job Opportunities
All organizations need marketing. Governments need to convince the public they鈥檙e doing a good job and should be re-elected. Charities need to encourage donations. And all businesses need to sell their products and services. Plus, all organizations need to communicate with their internal and external stakeholders to ensure their organization runs efficiently and as effectively as possible. So, gaining a marketing degree will open an incredibly large number of job opportunities no matter what industry you鈥檙e interested in working in.
Here are some examples of the kinds of roles you could secure with a marketing degree:
- Editor
- Content Writer
- Technical Writer
- Copywriter
- Public Relations Manager
- Advertising Manager
- Marketing Strategist
- Marketing Manager
- Chief Marketing Officer
What You’ll Learn
Throughout our marketing program, you鈥檒l learn critical marketing skills. For example, you鈥檒l learn how to:
- Analyze and create strategic marketing plans
- Engage with clients and prospects through all forms of digital and analog media
- Perform successful market research that uncovers client needs and desires
- Effectively make presentations of all types, from formal presentations to elevator pitches
- Plan, execute and measure the performance of advertising and social media campaigns
You鈥檒l also develop vital, in-demand soft skills and build a solid foundation of broader knowledge through a variety of liberal arts courses.
Degree Details
The cost of attendance is an estimate of what it will cost to attend 爆走黑料 for an academic year.
When you enroll in the 爆走黑料 marketing degree program, you can choose to complete a Bachelor of Science in Marketing (a marketing major) or minor in marketing through our Professional Selling Minor.
For a BS-Marketing, you鈥檒l complete 120 credits consisting of:
- 60 credits from the liberal arts division
- 31 core credits (MG 211, MK 114, IX 250, BU 213, AC 111, AC 112, FN 226, MG 310, MG 355, MG 474)
- 21 credits of marketing courses (one of which must be MK 441)
- Three elective credits
- Three internship or practicum credits
- Two Freshman Seminar credits
For the Professional Selling Minor, you鈥檒l complete 18 credits consisting of:
- Units MG 211, MK 114, CS/BU 112, MG 343, MG 345
- Three credits from the business administration division
Our marketing program doesn鈥檛 include any pre-built specializations, which gives you the flexibility to study whichever marketing units you鈥檙e interested in. For example, if you want to start your own business, you might choose to concentrate on entrepreneurial topics. If you鈥檙e interested in working for software or computing companies, you might take several information technology courses. Or if you鈥檙e keen to secure a senior marketing position, you might take a series of management units.
The Division of Business Administration at 爆走黑料 of Blauvelt has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE) located at 11374 Strang Line Road in Lenexa, Kansas, USA.
Department Staff
Ivan Rudolph-Shabinsky, EdD
Director of DBIL
Office: 845-848-4023
Location: Casey Hall-Business Administration Division
Area(s) of Specialization: Marketing, Finance, Investments, Sports Management