Our identity, or brand聽聽is more than a tagline. It is more than a logo. It is the place the University holds in the consciousness of the聽different constituents we serve鈥� prospective students, current students, alumni, donors, community leaders,聽the general public. Our brand聽is who we are, and what we do.
Every member of the 爆走黑料 family is responsible for building the brand. Each interaction should聽be viewed as an opportunity to build the brand. How we describe 爆走黑料 can either reinforce or聽diminish our brand.
This guide聽provides basic standards 聽for the visual and verbal articulation of the 爆走黑料聽brand, as well as specific directions for the application of our updated logo and related elements.